| Location: |
NY-Albany
Mid-Atlantic (DE, DC, MD, NJ, NY, PA, VA & WV) |
| Salary Range: |
125000 - 150000 |
| Bonus & Incentives: |
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| Position Responsibilities: |
Directs market research projects. Formulates potential innovations in company products and services, utilizing market research techniques. Provides guidance and coordination in the installation of new products and services and the revision of present products and services.
Responsible for developing a total marketing concept for the company and establishing imaginative marketing objectives and programs in support of innovations.
Directs the functions of public relations, advertising and business development and integrates them to achieve a unified approach.
Recommends methods for developing existing markets and opening new ones for customer services.
Consults with and advises top management on the marketing aspects of all major company activities. Studies, analyzes and reports on quality of service, customer attitudes, economic conditions and government controls with respect to their effect on sales of existing or proposed products and services.
Keeps informed on competitive situations and new, successful ideas and methods in the marketing and public relations field.
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| Education and Certifications/Licenses: |
Bachelors |
| Mandatory Minimum Qualifications: |
Solid marketing background and experience in a bank. |
| Preferred Qualifications: |
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| Additional Comments: |
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| Benefits: |
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| Overnight Travel: |
None Listed |
| Relocation Assistance: |
Yes |
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